TL;DR
Get workout gear delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Friday Stairs, a free, coach-led stair workout that began in Tampa, says it will expand to Miami Beach, Atlanta, Los Angeles and Nashville. Its first announced event outside Tampa is scheduled for Oct. 30 in Miami Beach; Austin and Boston are planned, but locations and dates are still being finalized.
Friday Stairs, the free, coach-led stair workout that began in Tampa, plans to expand to Miami Beach, Atlanta, Los Angeles and Nashville, bringing its group fitness format to four new cities. The first announced event is set for Oct. 30 at the Miami Beach Convention Center; the company says Austin and Boston are also planned, with details still being finalized.
The announced schedule starts in Miami Beach on Oct. 30, followed by Atlanta on Nov. 13 at Historic Fourth Ward Park and an event at the Culver Steps in Culver City, Los Angeles, on Dec. 11. Friday Stairs has not announced a date for Nashville’s event at Bicentennial Capitol Mall State Park. It says sites in Austin and Boston are still being finalized.
Friday Stairs describes its events as free, coach-led stair workouts, with modifications available for participants. The company says each new city will need its own volunteer coaches and that it is recruiting trainers and community leaders in the four named launch markets. It is also seeking brand partners for category-exclusive partnerships across multiple cities, according to Athletech News.
The company says its Tampa event has 250 weekly spots, which fill within minutes. Its reported waitlist is now near 400, up from just over 300 in September. Friday Stairs also reports more than 4,000 subscribers to its newsletter, The Monday Drop, which serves as its sign-up gate, and more than 3 million organic social views a month. These figures come from the company and were reported by Athletech News.
A Tampa Format Moves Beyond Florida
The expansion tests whether Friday Stairs can reproduce its Tampa turnout in cities with different venues, local fitness communities and volunteer networks. The company’s reported waitlist and quick sign-ups suggest demand at home, but those measures do not yet establish how many people will attend or return in the new markets.
For participants, the plan offers a no-cost group workout outside a conventional gym setting. For Friday Stairs, the new events may broaden its audience and create opportunities for brand partnerships. That growth depends on finding local coaches and organizers, while the company has not published attendance targets, operating costs or financial projections for the expansion.
The announcement also sits within a wider rise in group endurance and fitness events. Athletech News cited Strava’s 2025 data showing Gen Z race participation rose 28% in the 5K and 39% in the 10K. Those figures describe race participation, not Friday Stairs attendance, and do not by themselves show that the workout’s expansion will succeed.
Products Worth Considering
Fitbit Versa 4 Fitness Smartwatch – Black/Graphite
Therabody Theragun Mini 3rd Generation Massage Gun, Black
Oral-B iO Series 9 Limited Rechargeable Electric Toothbrush with 7 Cleaning Modes
As an affiliate, we earn on qualifying purchases.
How the Tampa Workout Grew
Friday Stairs was built around a scheduled, coached session in a defined space, rather than an informal run club. Co-founder Lev Ekster told Athletech News that participants are not left to exercise on their own. The company says workouts include modifications and that people in their 60s commonly attend, though it has not released city-by-city participant data.
The expansion follows earlier planning. Athletech News reported that Atlanta had already been identified as the next stop when Ekster discussed the group workout the previous month; the company has since named Miami Beach, Los Angeles and Nashville as additional launch cities. Its founders have also discussed possible ticketed competitions, potentially called “Friday Games,” as a future revenue source. That idea is exploratory, not an announced event or confirmed business line.
The broader fitness-event market provides some economic context, but not a forecast for Friday Stairs. Athletech News reported that New York Road Runners estimated the 2024 New York City Marathon generated $700 million in city spending, and cited Mastercard Economic Institute data showing restaurants and bars along the race route saw a 22% race-day lift in 2025. Those figures concern different events and locations; they should not be read as estimates of the economic effect of Friday Stairs’ expansion.
“People aren’t just coming for a workout. They’re coming for each other.”
— Jovany Ruiz, Friday Stairs co-founder, as quoted by Athletech News
Dates, Venues and Local Demand
Several parts of the rollout are not settled publicly. Friday Stairs has not announced the Nashville date, and it says venues for Austin and Boston are still being finalized. The source report does not give launch dates for those two cities or say when registrations will open.
It is also unclear how many participants each new event will accommodate, whether the Tampa capacity of 250 will apply elsewhere, and how the company will measure repeat attendance. The reported Tampa waitlist and social-media views are company figures; comparable demand data for the new cities has not been released. The number of local coaches recruited and the status of brand agreements are also unknown.
Local Teams and Launch Dates
Friday Stairs says it is recruiting volunteer coaches, trainers and community leaders for the four named launch markets and continuing to finalize Austin and Boston sites. The next listed public milestone is the Miami Beach workout on Oct. 30, followed by Atlanta on Nov. 13 and Culver City on Dec. 11. The source report does not specify years for those dates, so readers should check the organizer’s current registration information before making plans.
Further updates are expected to clarify Nashville’s schedule, the venues and dates in Austin and Boston, and how sign-ups will work in each city. The company’s ability to staff the events and draw local participants will offer an early indication of whether its Tampa model can extend beyond its original market.
Key Questions
What is Friday Stairs?
Friday Stairs is a free, coach-led stair workout that began in Tampa. The company says its sessions take place in defined spaces and offer workout modifications.
Which cities are getting Friday Stairs events?
The company named Miami Beach, Atlanta, Los Angeles and Nashville for its initial expansion. It says Austin and Boston are planned, with venues still being finalized.
When are the first announced events?
The reported schedule lists Miami Beach on Oct. 30, Atlanta on Nov. 13 and Culver City, Los Angeles, on Dec. 11. A Nashville date has not been announced. The source report did not specify the year for these dates.
How much does it cost to attend?
Friday Stairs describes its workouts as free. Registration details and capacity for each new city were not included in the source report.
Are the Austin and Boston events confirmed with dates and venues?
The company says Austin and Boston are planned, but their sites are still being finalized. No dates for those events were reported.
Source: rss
