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Regymen Fitness has signed a nine-location development agreement for New Zealand, with its first studio planned for Silverdale, Auckland, in late 2026. The agreement sets out a development plan, but the company has not announced opening dates for the other locations.
Regymen Fitness has signed a nine-location development agreement for New Zealand, marking the U.S.-based coach-led fitness franchise’s entry into a new international market. Its first studio is planned for Silverdale, Auckland, in late 2026, with further sites expected in Auckland and other major markets.
The New Zealand rollout will be led by Paul Bowman and Ash Williams. Bowman spent more than a decade leading digital fitness technology company Wexer, while Williams is described in the source report as an experienced fitness operator and coach with ties to the Silverdale community. The report does not provide further details about their ownership stakes or operating roles.
Regymen’s Silverdale studio is planned as the brand’s New Zealand flagship and as a test site for the wider development plan. The company’s workouts are coach-led and combine strength training, conditioning and measurable progression. Its Burn and Build programs are designed for members seeking structured sessions that draw on more than one training format.
The agreement sets a goal of developing nine locations, but it does not specify how quickly the remaining studios will open or where each one will be. Regymen has also not announced the Silverdale studio’s exact opening date, size, membership pricing or hiring plans. Those details remain separate from the development commitment.
Regymen’s New Zealand Growth Plan
The agreement gives Regymen a planned route into New Zealand and puts local partners in charge of developing the brand beyond its existing U.S. and Canadian footprint. If completed, nine studios would create a wider presence than a single overseas outpost, though the agreement alone does not confirm that every planned location will open.
For the company, the first studio will be an early test of how its coaching and programming translate to a new market. The Silverdale site is explicitly described as a flagship and testing ground, making its launch and reception relevant to the pace and shape of any subsequent expansion. The source report does not provide forecasts for member demand, investment costs or expected revenue.
The deal also matters as an example of Regymen’s approach to growth: franchise development with local operators, alongside expansion in its existing markets. Whether the New Zealand plan advances beyond Silverdale will depend on developments that have not yet been disclosed, including site selection and opening schedules.
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Ownership and Expansion Background
The New Zealand announcement follows a change in Regymen’s ownership. In January 2025, Canadian fitness entrepreneur David “Patch” Patchell-Evans, founder of GoodLife Fitness, acquired a majority stake in the company. The source report says the investment positioned Regymen for accelerated franchise growth.
At the time of that acquisition, Regymen operated 23 studios in the United States and Canada, including 12 locations integrated into GoodLife Fitness clubs. The company has not disclosed an updated studio count, so that figure should be treated as a snapshot from the acquisition period, not a current total.
Regymen’s stated model can operate as a standalone studio or within an existing gym. The New Zealand plan follows that broader franchise strategy, while extending it into a country where the brand has not previously announced a studio. Patchell-Evans has also supported the expansion of Oxygen Yoga & Fitness to more than 130 locations across North America, according to the report; that history provides ownership context but does not establish how quickly Regymen’s New Zealand sites will develop.
“Expanding Regymen into New Zealand with nine locations is an exciting milestone for our brand and a strong reflection of where we’re headed.”
— Leah Seacrest, Regymen’s vice president of franchising
Details Awaiting Confirmation
The nine-location figure is a development agreement, not confirmation that nine studios are already built, open or under construction. The report does not give a schedule for locations beyond Silverdale, name specific sites in Auckland or other markets, or say what milestones must be met for the full plan to proceed.
The first studio is expected in late 2026, but no specific opening day or month has been supplied. Regymen has not released the investment amount, local ownership structure, expected staffing levels, membership prices or updated company-wide location count. It is also not clear whether all planned New Zealand studios would operate independently or whether any would be placed within existing gyms.
Silverdale Launch and Later Sites
The next stated milestone is the opening of the Silverdale flagship in late 2026. Regymen and its local development leads may provide further information on the site, hiring, memberships and the studio’s opening date as launch plans progress; the source report does not give a timetable for those announcements.
Updates on additional site choices and opening dates will show how the nine-location plan is being put into practice. Until those details are released, the confirmed development is the agreement and the planned first studio, rather than a completed nationwide rollout.
Key Questions
What has Regymen Fitness announced?
Regymen has signed a nine-location development agreement for New Zealand. The agreement establishes a plan to develop studios, but it does not mean all nine are already open or under construction.
Where and when is the first New Zealand studio planned?
The first studio is planned for Silverdale, Auckland, with an expected opening in late 2026. No exact opening date has been announced.
Who will lead Regymen’s New Zealand expansion?
Paul Bowman and Ash Williams will lead the local expansion. Bowman previously led digital fitness technology company Wexer for more than a decade, and Williams is described as an experienced fitness operator and coach.
Where will the other eight studios open?
The company has not named the other locations. The report says additional studios are expected in Auckland and other major markets, but gives no site list or opening schedule.
What kind of workouts does Regymen offer?
Regymen describes its workouts as coach-led and performance-focused, combining strength and conditioning with measurable progression. Its Burn and Build programs are intended to offer structured training across multiple fitness formats.
Source: rss
