TL;DR
Get workout gear delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Audien Hearing has partnered with actor William Shatner on a campaign encouraging adults with hearing challenges to consider steps toward better hearing. Shatner says he has personal experience with hearing difficulties and uses the company’s Atom X over-the-counter hearing aids; details of the campaign’s schedule and reach were not provided.
Audien Hearing has partnered with actor William Shatner on a new campaign called “Boldly Hear What’s Next,” which aims to encourage adults with hearing challenges to take steps toward better hearing. Shatner, 95, will serve as a brand ambassador and appear in marketing and social media materials for the Scottsdale-based maker of over-the-counter hearing aids.
Audien says Shatner has faced hearing challenges and uses its Atom X rechargeable in-ear hearing aids. The company describes the campaign as a message that aging need not prevent people from staying engaged in conversations and other experiences. Shatner has also previously spoken publicly about tinnitus, according to The Hearing Review.
The Atom X has a touchscreen charging case that lets users adjust volume and hearing modes without a smartphone app. Audien pairs the device with a free one-on-one Sound Check appointment with a hearing specialist for setup and guidance. The company says its devices are intended for adults 18 and older with perceived mild-to-moderate hearing loss.
Audien, founded in 2019 and headquartered in Scottsdale, Arizona, sells rechargeable in-ear and behind-the-ear devices online and through national retail partners. The announcement did not disclose financial terms for the Shatner partnership or provide a campaign budget, launch calendar, or specific audience targets.
A Public Face for Hearing Access
The campaign places a well-known public figure’s personal account alongside a product aimed at people who may not have used hearing aids. That matters in a market where many older adults who could benefit from hearing aids have never used them. NIDCD data cited by The Hearing Review says fewer than one in three adults aged 70 and older with hearing loss who could benefit from hearing aids has ever used them.
Celebrity campaigns can raise awareness, but the announcement does not show whether this one will change device use or improve access. For consumers, the practical details are the product’s controls and the included specialist appointment; individual hearing needs and suitability are not established by the campaign announcement.
Products Worth Considering
Blueair Blue Pure 511i Max Smart Air Purifier
Oura Ring 5 Smart Ring, Gold, Size 8
Philips Sonicare DiamondClean Smart 9300 Electric Toothbrush, Black
As an affiliate, we earn on qualifying purchases.
The Access Gap Behind the Campaign
The World Health Organization estimates that more than 1.5 billion people worldwide, nearly 20% of the global population, live with hearing loss. In the United States, about 37.5 million adults report some degree of trouble hearing, according to figures cited in The Hearing Review’s report. These figures describe the scale of hearing difficulty; they do not measure Audien’s customers or the campaign’s likely effect.
Over-the-counter hearing aids are intended to make some devices available directly to consumers. Audien’s lineup targets adults who perceive mild-to-moderate hearing loss. The company’s Sound Check service is part of its approach to support, while the Atom X case is designed to handle adjustments without requiring an app. The report did not compare the product’s performance with other devices or provide independent clinical findings.
““I’ve spent a lifetime thinking about the future, and at 95, I still want to know what’s next: the next conversation, the next idea, the next adventure.””
— William Shatner, in a company release
Campaign Reach and Outcomes
The announcement does not specify when the campaign will begin, how long it will run, or which markets it will cover. It also gives no audience or sales targets and no evidence yet about whether the campaign will lead more people to seek hearing support or use hearing aids.
Audien’s statements about its products and support model are company claims. The source material does not include independent evaluations of the Atom X, comparative performance data, or details about the Sound Check appointment’s availability. Shatner’s use of the device is reported by the company; the announcement does not provide additional information about his hearing care.
More Campaign Details Await
Shatner is expected to appear across Audien’s marketing and social media campaign, according to the company announcement. Audien has not published a schedule or identified specific ads, events, or other campaign milestones in the material provided.
The company says consumers can find information about its products at AudienHearing.com. Any assessment of the campaign’s reach or effect will depend on later details, including how it is rolled out and whether Audien reports results.
Key Questions
What did Audien Hearing announce?
Audien announced a partnership with William Shatner, who will serve as a brand ambassador for its “Boldly Hear What’s Next” campaign.
What is the campaign about?
Audien says the campaign aims to encourage adults with hearing challenges to take steps toward better hearing and remain engaged in conversations and other experiences.
Which Audien product is featured?
The campaign centers on the Atom X, a rechargeable in-ear device with a touchscreen charging case for adjusting volume and hearing modes without a smartphone app.
When will the campaign run?
The announcement does not give a launch date, duration, or detailed rollout schedule. It says Shatner will appear across marketing and social media materials.
What remains unknown about the partnership?
Audien has not disclosed the partnership’s financial terms, campaign targets, or evidence of its impact on hearing aid use.
Source: rss
