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Amber and Kevin Knafel’s Pilates Addiction studio in Greenwood, Indiana, reported record membership and sales for the franchise on its first presale day in May. The owners also said the studio exceeded their membership projections during its September opening weekend, crediting community outreach and franchisor support.
Amber and Kevin Knafel’s Pilates Addiction studio in Greenwood, Indiana, reported a record number of memberships and sales for the franchise on its first presale day in May, followed by an opening weekend in September that brought in more members than the couple had projected. The results mark a strong reported launch for the owners’ first fitness business, though the source does not provide total sales, membership counts or the year of the events.
Amber Knafel told Athletech News the studio recorded a 16.7% conversion rate on launch day. She said 57% of the leads were organic, with the remainder coming from paid digital advertising. Those figures describe the studio’s reported launch activity; the article does not define the conversion-rate calculation or provide a comparison with other locations.
The couple said they worked to build local awareness before the studio opened, using grassroots outreach to connect with the Greenwood community. During the September opening weekend, the team reportedly finished with more members than anticipated. The article says this put the business on course for recurring revenue above the owners’ forecasts, but does not report actual revenue or later performance.
The Knafels entered the business without prior experience in boutique fitness, according to the report, and Kevin was also managing another business. They chose a franchise after Amber researched franchised and independent studio models. The couple described Pilates Addiction’s branding, classes and management team as factors in their decision.
A Strong Local Studio Launch
The Greenwood launch offers a specific example of how a new fitness studio can combine local outreach, paid advertising and franchise resources to attract prospective members before opening. For readers considering a nearby studio, the reported presale and opening results may indicate early interest in this location, although they do not establish how the business is performing now or whether the model will produce lasting growth.
For prospective franchise owners, the Knafels’ account also highlights the demands and support involved in opening a studio. They said the franchisor connected them with vendors and teams covering real estate, construction, design, payroll, marketing, sales and finances. That support, alongside the owners’ own outreach, is presented in the source as part of the launch story—not as independent evidence that all franchise locations will achieve similar results.
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How the Knafels Chose Pilates Addiction
The couple bought their first fitness studio in a market they described as already having many offerings. Neither had a background in boutique fitness, and they anticipated challenges as first-time studio operators. Amber said she researched franchise and independent studios before choosing a franchise. Her view that franchises have a higher success rate is her assessment, as reported by Athletech News; the article does not provide data to verify that comparison.
Amber said the studio’s visual design and atmosphere initially attracted her, and that trying a class during a visit to California helped persuade her to join the brand. She also cited the company’s management team and its plans for the business. Kevin pointed to the operational assistance available to franchisees, particularly during presales, when attracting members is a major concern for a new studio.
Sales Totals and Future Growth
The source reports record membership and sales for the brand on the studio’s first presale day, but gives no dollar amounts, membership totals or underlying records. It also does not specify the year of the May presale or September opening, define how the 16.7% conversion rate was calculated, or identify the number of leads behind the 57% organic figure.
The owners’ expectations of recurring revenue above forecast are not accompanied by subsequent financial results. It is also unclear whether they have decided to open other locations. Their comments about buying more studios describe a possibility, not a confirmed expansion.
The Studio’s Next Reported Milestones
A next milestone would be updated information on membership, revenue and the studio’s performance after its opening period. The source does not give a date for such an update or identify a planned expansion. Until further figures are reported, the launch results should be understood as the owners’ account of early performance rather than a full picture of the Greenwood studio’s longer-term business.
Key Questions
Where is the Pilates Addiction franchise featured in the report?
It is in Greenwood, Indiana. Amber and Kevin Knafel are identified as the studio’s owners.
What did the studio report about its presale?
Amber Knafel said the studio set a brand record for memberships and sales on its first presale day in May and recorded a 16.7% conversion rate. The source does not give the number of sales or memberships.
How did the studio attract leads before opening?
The owners said they used grassroots community outreach as well as paid digital advertising. Amber reported that 57% of leads were organic; the source does not state the total lead count.
Did the Knafels confirm plans for another location?
No. Amber said she wished they had bought more studios, but the report does not confirm a decision, location or timetable for expansion.
Are the reported launch numbers independently verified?
The figures are attributed to Amber Knafel in Athletech News. The source does not provide supporting records or an independent verification, so they should be treated as the owners’ reported results.
Source: athletechnews.com
