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The LIV Method plans to open a 12,000-square-foot studio at 2 Gansevoort in Manhattan’s Meatpacking/West Village area in January 2027. It will be the family-owned fitness operator’s third New York City location and its largest to date, with training and recovery amenities planned.
The LIV Method plans to open a 12,000-square-foot studio at 2 Gansevoort in Manhattan in January 2027, adding a third New York City location and its largest studio so far. The site is in the Meatpacking/West Village area and is expected to offer the brand’s private, semi-private and group training, alongside recovery amenities.
The new location will bring the New York-based boutique fitness operator into a neighborhood not served by its existing studios. Its current New York locations are in Midtown East and the Upper East Side. At 12,000 square feet, the Gansevoort studio is planned to be larger than either of those sites, though no comparison of their individual sizes was provided in the report.
According to Athletech News, planned services include private, semi-private and group training, as well as recovery facilities such as cold plunges, a sauna and practitioner treatments. The brand describes its training approach as using individual assessments of clients’ strengths and weaknesses to inform work in strength, cardio and dynamic mobility. Those descriptions are the company’s account of its method, not independent evidence of health outcomes.
The deal was brokered by Dennis Healthcare, a real estate advisory firm, according to the report. The location is in a designated New York City landmark and part of the Greenwich Village Historic District. The source does not provide lease terms, construction details, membership pricing or a precise opening date beyond the planned month.
A New Neighborhood for LIV
The studio would extend the company’s presence beyond the two Manhattan neighborhoods where its existing locations operate. That gives members and prospective clients in the Meatpacking/West Village area a nearby option for the brand’s mix of training formats and recovery services, while placing the operator in a different local market from its current sites.
The project also marks a substantial expansion in the brand’s physical footprint: the reported 12,000-square-foot space is its largest planned location to date. A larger studio could accommodate a wider range of activities, but the company has not disclosed how the space will be divided, how many clients it will serve or what staffing levels it expects. The new site’s performance and eventual contribution to the business are not yet known.
The expansion is a development to watch in New York’s boutique fitness sector, where operators depend on local demand and the costs of occupying prominent urban sites. The announcement establishes the company’s plans, but does not by itself show how the location will affect its membership, finances or future growth.
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From Two Studios to Three
The LIV Method is described in the report as a family-owned, family-operated and self-funded business. Its two existing New York studios are in Midtown East and the Upper East Side, and both offer fitness services and recovery amenities. The report says those sites also provide IV therapy; it does not say whether IV therapy will be available at 2 Gansevoort.
Founder Matt Sauerhoff and chief operating officer Danielle Krinsky told Athletech News that the new location represents the brand’s approach to entering a neighborhood. Their comments frame the project as local community-building as well as a business expansion. The company has also said it sees the possibility of entering markets beyond New York over time, but the report says it has no firm plans for those moves.
The planned site’s landmark status is relevant to the project’s setting, but the source does not describe any approvals, renovation requirements or construction timetable. It is not clear whether those details have been finalized.
“2 Gansevoort is the next neighborhood we call home. We don’t just enter a neighborhood; we become part of its fabric.”
— Matt Sauerhoff, founder of the LIV Method, and Danielle Krinsky, chief operating officer, in a joint statement to Athletech News
Opening Details Still Pending
The announced opening remains scheduled for January 2027; the source gives no specific day and does not report whether construction has started. It also provides no details on membership prices, class capacity, staffing, lease terms or the studio’s planned operating hours.
The company has not confirmed in the source whether all recovery services at its current studios, including IV therapy, will be offered at 2 Gansevoort. Its longer-term interest in markets outside New York is an aspiration rather than a confirmed expansion plan. The timing and locations of any such moves remain unknown.
Preparing for the 2027 Opening
The next reported milestone is the planned January 2027 opening of the 2 Gansevoort studio. Before then, further details may clarify the site’s build-out, services, membership options and launch schedule, but the source does not announce dates for those updates.
For now, the confirmed development is the company’s plan to establish a third New York location at its largest reported scale. Any additional New York studios or expansion beyond the city remain unconfirmed.
Key Questions
Where will the LIV Method’s new studio be?
The planned studio is at 2 Gansevoort, in Manhattan’s Meatpacking/West Village area.
When is the new location expected to open?
The company plans to open it in January 2027. No specific opening day was given in the report.
How large will the Gansevoort studio be?
The planned site is 12,000 square feet, which the report describes as the LIV Method’s largest location to date.
What services are planned for the studio?
The reported plans include private, semi-private and group training, plus recovery amenities such as cold plunges, a sauna and practitioner treatments. The source does not confirm whether IV therapy will be offered there.
Is the LIV Method expanding outside New York?
The company has said it envisions entering other markets eventually, but the report says it has no firm plans for expansion beyond New York.
Source: rss
