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LA Fitness says it has opened its 200th Pilates by LA Fitness studio, about two and a half years after launching the reformer-based concept. The studios operate across 16 U.S. states and Canada, giving the chain an early scale advantage as other gym operators test or plan Pilates offerings.
LA Fitness has opened its 200th Pilates by LA Fitness studio, the operator announced, marking a rapid expansion of its reformer-based concept across 16 U.S. states and Canada. The milestone gives the Fitness International-owned chain a sizable presence in a gym-sector race where several competitors are beginning to add Pilates concepts of their own.
The company said it reached 200 studios roughly two and a half years after launching the concept. Rather than opening a separate chain of boutique locations, LA Fitness has installed dedicated Pilates studios inside existing clubs, where members can also use the gym’s strength equipment, cardio areas and other fitness offerings.
Pilates by LA Fitness uses Balanced Body reformers and combines contemporary Pilates principles with athletic and functional movement, according to the report. The format is positioned as a way for members to add specialized reformer training to their existing gym routines, rather than requiring them to join a standalone Pilates studio.
Fitness International president of club operations Jill Hill said members had responded positively to the additions. The company has not provided, in the source material, figures on studio utilization, class capacity, membership growth or revenue from the concept, so the 200-location count measures rollout scale rather than demonstrated financial performance.
A Head Start in Reformer Pilates
The milestone matters because LA Fitness has built a substantial footprint while other large gym operators are still testing concepts or outlining future rollouts. Putting reformers inside existing clubs gives the chain a way to add boutique-style programming without relying only on stand-alone studios. It also lets members combine Pilates with other gym facilities under one operator.
That approach could help traditional gyms respond to demand for more specialized training while retaining the convenience of a broader fitness membership. But the number of studios alone does not show whether the format is profitable, how full classes are, or whether it is drawing new members. Those measures will be needed to judge whether the expansion has translated into durable business results.
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Competitors Build Pilates Concepts
LA Fitness is part of a wider effort by low- and mid-priced gym chains to bring reformer Pilates into larger fitness clubs. The report describes 24 Hour Fitness as testing its video-led Reformer24 concept in Southern California as part of a broader club modernization effort.
Other operators are at different stages. Crunch Fitness plans dedicated Reform Pilates studios at 20 clubs, while EoS Fitness is piloting reformer classes in Las Vegas, Tempe and Houston ahead of a broader rollout planned for 2027. Vasa Fitness is launching Studio Pilates, with a wider rollout also planned for 2027, and Amped Fitness has introduced Aura Pilates. These plans and pilots show growing interest, but they are not equivalent to a reported operating footprint of 200 studios.
LA Fitness has not made the expansion a prominent public campaign, according to the report. Its approach has instead been to add the studios within the existing club network, creating a reformer offering alongside conventional gym amenities.
Growth Without Published Performance Data
The announcement establishes the studio count and geographic reach, but the available source material does not specify how many classes each location offers, whether access carries an extra fee, or how many members use the studios. It also provides no figures for investment, revenue, retention or profitability.
The exact announcement date and a location-by-location list are not included in the source material. Competitors’ rollout plans may change, and the report does not provide directly comparable counts for their current operating studios. It is consequently unclear how much of LA Fitness’s lead is reflected in member demand or business performance, beyond the reported number of locations.
Expansion and Results to Watch
LA Fitness’s next reported milestones will show whether it continues adding studios beyond the 200-location mark and whether the concept expands to more markets. The company has not specified a further opening target or timetable in the source material.
For the wider sector, the scheduled and planned rollouts at EoS Fitness and Vasa Fitness, along with Crunch’s planned installations, will offer points of comparison as those concepts develop. Future disclosures on class availability, member participation and operating results would help clarify whether reformer Pilates is becoming a lasting part of big-box gym offerings or remains an add-on whose commercial impact is not yet established.
Key Questions
How many Pilates by LA Fitness studios have opened?
LA Fitness announced that it had opened its 200th studio. The source says the studios span 16 U.S. states and Canada.
When did LA Fitness launch the Pilates concept?
The company reached the 200-studio milestone roughly two and a half years after launch. The source material does not give an exact launch or announcement date.
What equipment and training does the concept use?
Pilates by LA Fitness uses Balanced Body reformers and combines contemporary Pilates principles with athletic and functional movement, according to the report.
Are other gym chains adding reformer Pilates?
Yes. The report describes pilots, launches or plans from 24 Hour Fitness, Crunch Fitness, EoS Fitness, Vasa Fitness and Amped Fitness. Their approaches and rollout stages differ.
Does the 200-studio count show the concept is profitable?
No. The reported count shows the scale of the rollout, but the source provides no revenue, profit, utilization or member-retention data for the studios.
Source: rss
